DESIGN
Brand & Visual Designer

Crafting identities that endure.

I turn complex ideas into visual languages — brands, interfaces,
and experiences that feel inevitable.

08+ Years of Practice
120+ Projects Delivered
40+ Happy Clients
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Brand Identity Visual Design UI / UX Art Direction Motion Design Typography Brand Identity Visual Design UI / UX Art Direction Motion Design Typography

Recent Projects

Design is a
conversation
with culture.

I'm Aria Voss — a brand and visual designer based in Amsterdam. For over eight years I've been helping startups, studios, and established brands find their visual voice.

My process is rooted in research and restraint. I believe the best design feels effortless — not because it was easy to make, but because every decision was deliberate.

Aria Voss
Available for Projects
Brand Strategy
Visual Identity
UI / UX Design
Motion Design

Services & Expertise

01

Brand Identity

Logo systems, color palettes, typography, brand guidelines — everything a brand needs to speak consistently across every touchpoint.

Logo DesignGuidelinesNaming
02

UI / UX Design

Interfaces that are beautiful and functional. From wireframes to polished design systems, I design digital products people love to use.

Web DesignApp DesignDesign Systems
03

Art Direction

Visual storytelling for campaigns, editorials, and launches. I shape the aesthetic vision and guide every creative decision.

CampaignsPhotographyEditorial
04

Motion Design

Bringing brands to life through animation — from subtle UI micro-interactions to full brand motion systems and video content.

AnimationMotion GraphicsVideo

What Clients Say

"Aria has an extraordinary ability to translate abstract ideas into visual systems that feel both timeless and fresh. The rebrand she delivered for us exceeded every expectation."

Sophie Laurent
Sophie Laurent CEO, Lumière Cosmetics

"Working with Aria was a revelation. She doesn't just design — she thinks strategically about every decision. Our product's conversion rate jumped 40% after her redesign."

Marcus Chen
Marcus Chen Founder, Volta Finance

"The attention to detail is unmatched. Every pixel, every spacing decision, every color choice felt intentional. We've received more compliments on our brand than ever before."

Elena Rossi
Elena Rossi Creative Director, Maison Collective

Let's build
something
remarkable.

Open to brand projects, UI/UX work, and creative collaborations. Currently accepting clients for Q3 2026.